Philosophy

  • Design is a creative process of determination of form and structure.
  • Form reflects the archetypal principle.It is the essence or content.
  • Structure is the container or ground that manifests the principle.
  • In the determination of structure we are guided by the principle of utility.
  • Utility determines the organization of space,moderation of the environment and the choice of materials and technology.
  • In the determination of form we are guided by the principle of beauty. We seek to reflect the ideal forms that are functionally efficient, culturally relevant and meaningful.

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